绽放设计 | 城市山水-喜茶南宁万象城店

感谢来自 BloomDesign绽放设计 的餐饮项目案例分享:

 

本质上,茶道是一种对“残缺”的崇拜,是在我们都明白不可能完美的生命中,为了成就某种可能的完美,所进行的温柔试探。——冈仓天心《茶之书》

“Tea Ceremony is essentially a worship of the Imperfect, as it is a tender attempt to accomplish something possible in this impossible thing we know as life. ”  — The Book of Tea by Okakura Tenshin

 

喜茶让喝茶这件事变得很酷很时尚,具有了时代性的标签,让越来越多的年轻人能够接受茶文化,而喝茶也逐渐成为年轻人的一种生活方式!

HEYTEA has made tea drinking a very cool and fashionable thing to do, and has attracted more and more young Chinese to embrace tea culture and take tea drinking as a part of their life.

 

 

BloomDesign绽放设计在为喜茶打造南宁万象城店的时候,决定从茶文化的源头着手去找到新的思路与方式,为喜茶品牌注入一种全新的品牌印象,一种根植于传统茶文化却极具时代性的表达方式。

Commissioned by HEYTEA to design a store situated at The MixC Mall, Nanning, China, we tried to figure out a new design concept and approach by taking cues from the origin of tea culture, hoping to bring a new brand image to HEYTEA and present a modern interpretation of the space rooted in traditional tea culture.

 

 

残缺之美Beauty of Imperfection

喝茶的精神表达是茶道,茶道是一种对于残缺的崇拜,在不完美的生命中体会美与和谐。在设计中我们大量使用“石”、“木”、“水”这些最纯粹最原始的自然元素,通过诚实而不未经修饰的表达,摒弃繁杂,唤起消费者对本质的感受。即使外表粗糙,斑驳,却依然能从这种残缺中体会到自然之美!

Tea Ceremony (all called the Way of Tea) is the spiritual expression of tea drinking, and a worship of Imperfection, which enables people to experience beauty and harmony in the imperfect life. In the space, we utilized a lot of pure natural elements such as stones, wood and water, and adopted austere interior designs, which can arouse customers’ emotional feeling of the pure essence. Even if the interior surfaces are rough and mottled, the aesthetic of nature can still be appreciated from this imperfection.

 

 

意境之美Aesthetic of Artistic Conception

我们在入口处设计了一个玻璃水幕作为空间隔断,由于水的流动,让空间之间的关系变得更加生动有趣而富有变化,潺潺流水与粗犷有力的原石,动静之间让空间有了一种东方山水的韵味,大面积的留白也给消费者给予了更大的想象空间。
At the entrance, we designed a curtain of glass and water as a partition. The flowing water makes the space more dynamic and full of variations, and form a contrast of movement and stillness with the rough natural stones, which adds an Oriental Shanshui charm to the space. Large areas in the space are austere and undecorated, leaving customers more room for imagination.

 

 

平凡之美Beauty of Ordinariness

当繁华和喧嚣变得习以为常之后,人们对于朴素、天然的追求反而变得更加迫切。在设计中我们保留了材质的天然肌理。或温润、或粗犷、或细腻、或斑驳。用这种朴质原始而近乎于本质的自然元素来诠释一个茶空间,恰是一种繁华之后归于平淡,对于本质的表达。我们希望这种朴实无华能给消费者带来内心的平静和愉悦!

As getting used to hustle and bustle, people are more yearn for simplicity and nature nowadays. In this space, we retained the natural texture of materials, be it smooth, rough, exquisite or mottled. Through utilizing austere, primitive and natural elements to interpret the space, we intend to show a return to the plain and pure. And we also hope the simple and unadorned interior design can bring inner peace and pleasure to customers.

 

 

BloomDesign我们敬畏自然,我们从自然中汲取养分和能量,我们希望能把从自然中获取的灵感与更多消费者一起分享!

We respect nature, and absorb energy from it. Through this project, we wish to share inspirations that we drew from nature with more customers.

 

 

∇ 平面图

完整项目信息
项目名称:喜茶南宁万象城店
设计公司:BloomDesign绽放设计 (www.zhanfangdesign.com)
创意总监:李宝龙
主创设计:南鸿天
设计策划:陈小虎
设计团队:邱文娣 廖文杰 赵一川
项目地址:中国•南宁
建筑面积:181㎡
完工时间:2019.4.20
摄 影:聂晓聪

Project name: HEYTEA at The MixC Mall (Nanning)
Design firm: BloomDesign (www.zhanfangdesign.com)
Creative director: Li Baolong
Chief designer: Nan Hongtian
Design planning: Chen Xiaohu
Design team: Qiu Wendi, Liao Wenjie, Zhao Yichuan
Project location: Nanning, China
Project area: 181 m2
Completion time: April 20, 2019
Photography: Nie Xiaocong

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