感谢来自 COLORFULL 昱景设计 的商业项目案例分享：
MEWBOX is located in the cultural and creative industry park of 508 Chaozhou Road, Putuo District, Shanghai. After retiring as a badminton world champion, Wang Yihan registered MEWBOX cultural brand IP and contributed to build this creative space. Using badminton as the theme, MEWBOX is built to continue the sports spirit. According to the regulations of international competition, the space over the whole stadium should be at a minimum of 9 meters. Within this height, there shall be no beams or other obstacles, and no obstacles shall be found within 2 meters around the stadium. This building was originally an old factory building. Sufficient space height is the main reason for the site choice. In addition, “social network” has become a significant element of contemporary society. Through such configuration and architectural concept, “sports social” becomes easy and full of possibilities. Under the support of the top sports facilities, it is possible to carry out the sports spirit in the younger nightclub style and to socialize in the dreamlike atmosphere, which may be all given by MEXBOX.
∇ 室内概览 interior overview
Sufficient open space is one of the characteristics of space design, which also depends on various functions. The badminton court are completely designed in accordance with international competition regulations. Another element is the changing light inside. According to different scenes, different lights are designed to change the color and flicker frequency. At the same time, this space is also a high-tech sports complex, so that people can enjoy the virtual reality experience.
Indoor swimming pool is one of the highlights of space with the application of boundless swimming pool system. The pool is decorated with ocean balls, soft LED neon lights and stainless steel wine rack. Lights shine from different directions, reflecting and reacting with each other.
As a separate KTV room, this space is designed with LED strips attached to the wall. The top surface is decorated with discontinuous lines, which projects different light shadows on the ground. The whole space is made of cold materials such as steel stones, but with added colorful light, it appears incredible and beautiful.
The light design of bathroom is different from that of other spaces. The whole light source presents orange warm light. Through the stray light and mirror repeated refraction, psychedelic effect is then created. Standing in the narrow bathroom, reflected lights and figures create a world of labyrinth.
The second floor is designed as viewing platform and the VIP card holder area. Another feature of the whole space is the display of the brand IP image of the MEWBOX inside the wire mesh. The design of the wire mesh is inspired by the shape of shuttlecock feather. When the lights lit, exhibition area appears; when the lights dim, this part can be perfectly hidden in the entire space.
At the same time, we also redesign facade of the building. Pattern of badminton net and IP image are painted on the wall, which makes the project a complete story.
∇ 体量关系图 volume diagram
∇ 平面图 plan
∇ 剖面图 section
项目设计 & 完成年份：2018
Project name：Mew Box
Project location: Cultural and Creative Industrial Park, No.508 Chaozhou Road, Putuo District, Shanghai.
Design: COLORFULL YUJING DESIGN
Gross Built Area (square meters): 2000㎡
Contact e-mail：[email protected]
Design year & Completion Year: 2018
Leader designer & Team: Sunny Zhao, Ryo Ono, Lily Li, Takashi Abei, Fanxing Zhang, Yun Zhang, Bo Chen, Wangsiqi Peng Photo credits: Hang Zhao
Client: Shanghai MEWBOX Culture and Creative Co., Ltd.
Material: LED Neon Light、OSB sound-absorbing panel、ACRYLIC with color、Stainless steel plate